Nike is Launching A Shoe Subscription for Kids

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If you’ve ever taken your kids shoe shopping you know how hard it can be to find the right shoes, for the right price, in a style that your kid likes. That is why I am so excited that Nike is Launching A Shoe Subscription for Kids because it truly changes everything and makes shopping for shoes easier on parents!

Nike is Launching A Shoe Subscription for Kids

This past Monday Nike announced the Nike Adventure Club which is a sneaker subscription for kids ages 2 through 10 that will offer over 100 selections of sneakers.

Nike will offer parents three options for their kids:

  • 4 pairs of sneakers a year for $20 a month
  • 6 pairs of sneakers a year for $30 a month
  • 12 pairs of sneakers a year for $50 a month

“We’ve discovered a huge pain point for parents around shopping for kids’ shoes. This was a great opportunity to experiment with different solutions.” – Dave Cobban, general manager of Nike Adventure Club

Nike began testing this service two years ago and quickly grew to around 10,000 subscribers. They are now ready to roll it out to more people!

The Nike Adventure Club is a customized box with the child’s name on it, an activity guide and stickers. Plus, with more than 100 shoe options available, your kids will have their favorite shoes available at the click of a button (with mom and dads help of course). Each box will come with free shipping, returns and exchanges guaranteed (and a recycling program).

While there isn’t an official launch date of this service just yet, we cannot wait for it. I mean, it’s the perfect way to ensure your kids have new shoes all school year long!

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